Kotler Books Published Earlier

1.    Innovation and Marketing

Philip Kotler and Shigetaka Komari, Never Stop – Winning Through Innovation, Kotler Impact (Story of Fujifilm) 2020.

·       What’s the worst situation that a co. can face—losing its whole market.  Think of Kodak. Kodak is dead.  Think of Fujifilm.

Fujifilm is alive and well.  But Fujifilm lost its whole film market.

·       But Komori was the Chairman.  He realizes hidden treasures.  Try to make color film. 15 steps. F didn’t have time to turn its other technologies into winners.  Komori was a believer in Peter Drucker’s two basic functions.  Innovation and marketing. He had studied both.  Today Fuji has several innovation labs.  It has introduced many new projects.  No one quit on him.  They had such confidence in him.  Komori asked me to study the firm’s responses to the lost of Fuji’s market and coauthor a book, where he puts in the innovations and I describe the marketing.  We call the book Never Stop Marketing.

2.    Branding

Christian Sarkar and Philip Kotler, Brand Activism: From Purpose to Action, Houston, TX, Idea Bite Press, 2018.

·       A brand normally simply assigns a name to a product and its variants that describes the features, price, and where to get it.

·       There is a lot of work to choosing the brand’s name, testing it, copyrighting it, protecting it.

·       But today a great brand goes beyond these functions.  An active brand is an activist brand.  A brand should take stands.  It must show that it stands for a caring company, carrying for its employees, suppliers, distributors.  It shows that it cares about the environment and sustainability.  Usually it carries one or more significant stories (Aaker)  such as Panasonic against waste.

·       Unilever has a few hundred brands run by a brand leader. The brand leader must define the purpose of the brand, the higher purpose.  Dove is not just a soap or skin care product.  It is about beauty and every women is beautiful.  Ben and Jerry’s ice cream is not only to make a profit but also to delight people with its flavors and to support Vermont farmers who need help

3. New Developments in Marketing

Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 5.0 Wiley (2021).

·       My latest book, 5.0.  But was there a 1.0, 2.0, 3.0, 4.0?  Yes.  The first book was 3.0 in which we described what a 1.0 vs. a 2.0 vs a 3.0 would be……

·       In 5.0 we describe the major generations, from the book generation to the millennials to the generation z.  Each generation grew up with different music, different major events.  You need to know that generation’s history if you want to sell to them.

·       Another way to look at it is four life stages:  1-20  studying   20-40  starting a career  40-60 having a family and maturing in a career, and 60-80 retirement.  Talk about living to 100.

·       The book also talk about new technologies: AI, Algorithms, Virtual Reality, neuroscience,

4.   Human-oriented marketing  

Philip Kotler, Waldemar Pfoertsch, and Uwe Sponholz, H2H Marketing: The Genesis of Human-to-Human Marketing (2021).

·       Human to human.  People to people.

·       The book is spelling out the main tenets of marketing along with three new areas:

·                 Design thinking

·                 Digitalization

·                 Service dominant logic

5. Social Media Marketing

Svend Hollensen, Philip Kotler, and Marc Oliver Opresnik, Social Media Marketing: A Practitioner’s Guide, 4th ed., Amazon Direct Publishing, 2020.

·       Social media platforms such as Facebook, Google, Instagram, Pinterest, and other have become so important not only in connection people to each other but as advertising and payment media.

·       Facebook fell apart for 5 hours a few days ago and so many businesses were hurt in not being able to operate.  This book explains the different social media platforms and how they work and how actual companies use them

·       P&G story of overspending to learn how each platform worked and which deserves use.

6. The Common Good

Philip Kotler, Advancing the Common Good: Strategies for Business, Governments, and NonProfits, Praeger, 2019.

·       When you make decisions, you want to make the best decision.  Normally, you take the decision which maximizes the good of the owner, or the company, or the community. 

·       In 1780s, not only did Adam Smith write the wealth of nations but also Thomas Hobbes was developing the theory of the Common Good.  He uses the pleasure principle.  Any decision will make some people happy and others unhappy (plus indifferent).  A decision is good if it makes more people happy than unhappy.  That decision increases the common good.  If two decisions both will do this, chose the one which increases the common good by the number of net happy persons.

·       I apply this reasoning to decisions made by businesses, governments and nonprofit organizations.

7.    Health Care Marketing

Philip Kotler, Robert Stevens, and Joel Shalowitz, Strategic Marketing for Health Care Organization, 2021.

·       The health care industries is one of the most important ones in the world.  I wrote this book with 2 other health scientists to describe the American health system.  Many of you might think America has the best health care system.  We don’t.  It is a very expensive health system that costs us 18% of the GDP.  France, Germany, Italy spends only 12% on its health systems and they deliver great care at less cost.

·       You can judge a health system too by how healthy people are in the population.  All the Nordic countries are always in the top 10 of healthy countries.  The U.S. is 16.

·       The U.S. system delivers quality care but at high cost and lower coverage.

Kotler Books Published earlier

1.    Innovation and Marketing

Philip Kotler and Shigetaka Komari, Never Stop – Winning Through Innovation, Kotler Impact (Story of Fujifilm) 2020.

·       What’s the worst situation that a co. can face—losing its whole market.  Think of Kodak. Kodak is dead.  Think of Fujifilm.

Fujifilm is alive and well.  But Fujifilm lost its whole film market.

·       But Komori was the Chairman.  He realizes hidden treasures.  Try to make color film. 15 steps. F didn’t have time to turn its other technologies into winners.  Komori was a believer in Peter Drucker’s two basic functions.  Innovation and marketing. He had studied both.  Today Fuji has several innovation labs.  It has introduced many new projects.  No one quit on him.  They had such confidence in him.  Komori asked me to study the firm’s responses to the lost of Fuji’s market and coauthor a book, where he puts in the innovations and I describe the marketing.  We call the book Never Stop Marketing.

2.    Branding

Christian Sarkar and Philip Kotler, Brand Activism: From Purpose to Action, Houston, TX, Idea Bite Press, 2018.

·       A brand normally simply assigns a name to a product and its variants that describes the features, price, and where to get it.

·       There is a lot of work to choosing the brand’s name, testing it, copyrighting it, protecting it.

·       But today a great brand goes beyond these functions.  An active brand is an activist brand.  A brand should take stands.  It must show that it stands for a caring company, carrying for its employees, suppliers, distributors.  It shows that it cares about the environment and sustainability.  Usually it carries one or more significant stories (Aaker)  such as Panasonic against waste.

·       Unilever has a few hundred brands run by a brand leader. The brand leader must define the purpose of the brand, the higher purpose.  Dove is not just a soap or skin care product.  It is about beauty and every women is beautiful.  Ben and Jerry’s ice cream is not only to make a profit but also to delight people with its flavors and to support Vermont farmers who need help

3. New Developments in Marketing

Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 5.0 Wiley (2021).

·       My latest book, 5.0.  But was there a 1.0, 2.0, 3.0, 4.0?  Yes.  The first book was 3.0 in which we described what a 1.0 vs. a 2.0 vs a 3.0 would be……

·       In 5.0 we describe the major generations, from the book generation to the millennials to the generation z.  Each generation grew up with different music, different major events.  You need to know that generation’s history if you want to sell to them.

·       Another way to look at it is four life stages:  1-20  studying   20-40  starting a career  40-60 having a family and maturing in a career, and 60-80 retirement.  Talk about living to 100.

·       The book also talk about new technologies: AI, Algorithms, Virtual Reality, neuroscience,

4.   Human-oriented marketing  

Philip Kotler, Waldemar Pfoertsch, and Uwe Sponholz, H2H Marketing: The Genesis of Human-to-Human Marketing (2021).

·       Human to human.  People to people.

·       The book is spelling out the main tenets of marketing along with three new areas:

·                 Design thinking

·                 Digitalization

·                 Service dominant logic

5. Social Media Marketing

Svend Hollensen, Philip Kotler, and Marc Oliver Opresnik, Social Media Marketing: A Practitioner’s Guide, 4th ed., Amazon Direct Publishing, 2020.

·       Social media platforms such as Facebook, Google, Instagram, Pinterest, and other have become so important not only in connection people to each other but as advertising and payment media.

·       Facebook fell apart for 5 hours a few days ago and so many businesses were hurt in not being able to operate.  This book explains the different social media platforms and how they work and how actual companies use them

·       P&G story of overspending to learn how each platform worked and which deserves use.

6. The Common Good

Philip Kotler, Advancing the Common Good: Strategies for Business, Governments, and NonProfits, Praeger, 2019.

·       When you make decisions, you want to make the best decision.  Normally, you take the decision which maximizes the good of the owner, or the company, or the community. 

·       In 1780s, not only did Adam Smith write the wealth of nations but also Thomas Hobbes was developing the theory of the Common Good.  He uses the pleasure principle.  Any decision will make some people happy and others unhappy (plus indifferent).  A decision is good if it makes more people happy than unhappy.  That decision increases the common good.  If two decisions both will do this, chose the one which increases the common good by the number of net happy persons.

·       I apply this reasoning to decisions made by businesses, governments and nonprofit organizations.

7.    Health Care Marketing

Philip Kotler, Robert Stevens, and Joel Shalowitz, Strategic Marketing for Health Care Organization, 2021.

·       The health care industries is one of the most important ones in the world.  I wrote this book with 2 other health scientists to describe the American health system.  Many of you might think America has the best health care system.  We don’t.  It is a very expensive health system that costs us 18% of the GDP.  France, Germany, Italy spends only 12% on its health systems and they deliver great care at less cost.

·       You can judge a health system too by how healthy people are in the population.  All the Nordic countries are always in the top 10 of healthy countries.  The U.S. is 16.

·       The U.S. system delivers quality care but at high cost and lower coverage.

Planned Kotler Publications for 2024

I am working with coauthors on 5 books to be published in 2024:

1.     Philip Kotler and Giuseppe Stigliano, Redefining Retailing  (Wiley, 2024)

2.     Philip Kotler and V. Kumar, Transformative Marketing, Macmillan, 2024.

3.     Philip Kotler, Waldermar Pfoertsch, Fabio Guido Ulderico Ancorani, and Ivan Ureta Vanquero, Humanism in Marketing – Responsible Leadership and the Human-to-Human Approach, Springer 2024

4.     Philip Kotler, Hooi Den Huan, and Iwan Setiawan, Marketing 6.0. The Future is Immersive, Wiley, 2024.

5.     Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, Reimagining Operational Excellence, Wiley 2024.

REGENERATION: The Future of Community in a Permacrisis World

REGENERATION: The Future of Community in a Permacrisis World
by Christian Sarkar, Philip Kotler, Enrico Foglia

IDEA BITE PRESS (May, 2023)

The English edition is available in the following counties:
US | UK | DE | FR | ES | IT | NL | PL | SE | JP | CA | AU

ABOUT THE BOOK

Extinction or REGENERATION?

There is no other way. 

For forty years the institutions of the world have worked to “mitigate” climate change with no results – or worse – failure to stop the rapid destruction of the ecosystems which keep us all alive. Leaders and businesses have largely ignored the cries of our dying planet. A desperate scientific community has taken up arms to spread the word, but the media is deaf, and worse. Our politicians ignore the future for their own selfish interests.

How can we protect Nature and build a future based on the Common Good?

Where to begin? Is collapse inevitable?

Can business be regenerative? What does the road look like beyond sustainability? What examples are available for us to learn from?

Community regeneration offers a path to renewal beginning with you – your friends, and the community around you. This books an exploration of the topic – with deep dives into various methods and tactics that have worked in different communities. 

In this book, we begin to explore the following:

• One, understand the various definitions for regeneration and understand why regeneration means regenerating the Common Good. What will it take to make the Big Shift to regeneration?

• Second, how do we regenerate a community? Place-based regeneration is a critical capability we need now.

• Third, what is a regenerative organization? How can a business become responsive to the needs of the community, society, and nature?

• Fourth, what does regenerative leadership look like? Can politics be regenerative?

• Fifth – what is regenerative innovation?

• Sixth – can our economy ever become regenerative? What will that take?

• Finally, we look at the lessons from Palermo. What can we do in our neighborhoods? What is the role of the local entrepreneur in building community wealth? We highlight a number of organizations we found during our regenerative project in Palermo.

Written as a follow-up to their book on Brand Activism, this book explores how local, community-based efforts at renewal can become transformative across society. Joining forces with Philip Kotler are Christian Sarkar and Enrico Foglia. Together they are work on regeneration strategies for government, organizations, and communities – via the Regeneration Marketing Institute (a vehicle to promote the paradigm shift we require now).

Don’t despair. 

Mars can wait. We can still save this beautiful planet – the only world we’ve got.

REVIEWS

“You have blown my mind and radically expanded my aperture on regeneration by reading this fascinating book! The breadth of the book is astounding and the examples are both compelling and inspirational. The book covers a wide canvas of dimensions with insightful examples of different types of regeneration projects. I was fascinated by the examples of cultural regeneration as a tool 
to create community value. I couldn’t put the book down.”

– John Seely Brown
Chief of Confusion,
former Independent Co-Chairman of the Deloitte Center for the Edge, former Chief Scientist at Xerox, former Director of Palo Alto Research Center (PARC)

~~~

“Now is not the time for minor alterations at the periphery of our organizations, governments and institutions. In the face of climate crisis, rising inequality and a host of other issues, we require thinking and insights which enable us as individuals and communities to re-generate. This book is as inspiring as it is practical. It is the way forward to true re-generation.”

– Stuart Crainer 
co-founder, Thinkers50

~~~

“This splendid book is a guide to understand the present and to design the future.  The authors have developed and used ”regenerative marketing” principles to provide locals with tools to combine roots and wings to build an intercultural and interdependent community. Particular gratitude to the illustrious authors for seeing, in the City of Palermo and in my cultural and political experience, a vision that has taken shape and will increasingly become a future project for Palermo and for every urban reality on the planet.”

– Leoluca Orlando
former Mayor, City of Palermo

~~~

“A timely guide, charting a new path forward for marketing in the this crisis-ridden world.  Marketing now becomes a force of resilience and regeneration: to engage rather than ignore the challenges of climate, complexity, community, and (de)globalization, at the dawn of the Age of AI – from the people who wrote the textbook on mass marketing (literally).”

– Daniel Erasmus
futurist, founder of Erasmus.io planetary scale AI

~~~

“What does regenerative innovation mean?  It is outcome-driven innovation (ODI) applied to regeneration projects. The goals of regeneration are embedded into the outcomes we want to achieve. So, if we know what targets we need to hit, the chances of hitting them increase dramatically.

This book hits the target on the imperative of regeneration, the Job-to-Be-Done of our time.”

– Anthony Ulwick
founder, Strategyn

~~~

“The message of regeneration is an ancient one – we are all interconnected, and what we do to one we do to all. TheEarth Crisis we are experiencing is a tragic result of the absenceof True Democracy.  This book helps us rethink everything from the ground up.  There is no time to waste – we must stop the destruction of Nature and our communities now.”

– David Hinds
Steel Pulse

~~~

“In a world dominated by discourse on solving yesterday’s problems, this refreshing and game-changing book tackles the biggest questions of our time. The book represents a gallant attempt to shift our much-needed attention toward a stream of issues on how we can use community to build a regenerative agenda that protects nature and builds the basis for a common good. The inspirational ideas reflect insights from an eclectic group of authors and constituents, pooling their wisdom to show us a way toward constructing the next society. Their efforts represent a timely and practical step toward the regeneration momentum needed to create a truly prosperous society.”

– Joseph Pistrui
Co-Founder, Kinetic Thinking
Professor of Entrepreneurship & Innovation, IE University

~~~

“An excellent, must-read book that persuasively proposes regeneration as the answer to our perpetual crisis… The authors contend that our planet cannot be saved with its current institutions and leaders because they cannot adequately address global demands.  One of the book’s most jarring messages is a caution against “greenwashing,” the practice by some businesses of using talk of regeneration to hide their involvement in destructive patterns. This book is required reading for everyone who cares about the long-term viability of Earth.”

– Jef Teugels
Sustainability Advisor, rpc
a BMW Group joint venture

Kotler Publishes Losing Our Democracy

Ever since the election of President Donald Trump, we have felt that the U.S. was morphing into a different state with less resemblance to our democratic values and heritage. In the past, the citizens of both political parties had honored the Constitution, Congress, the press, and the courts. Now we are hearing cries of “fake news,” “dark conspiracies,” and watching “alternative facts” on the news. Trump, with his constant tweeting, ranting and complaining about specific ideas and persons, distracts and flails around, even as the Trump administration does little to alleviate the major problems of the day: the pandemic, the environment, immigration, imprisonment, infrastructure, the poor, the homeless, the sick. In fact, in many of these areas we are regressing – making life worse for our citizens and the planet. And now, as COVID-19 visits death and suffering on our most vulnerable citizens, we seem to have learned nothing. Frontline healthcare providers and essential workers are putting their lives at risk to serve the public. To add further concern, we have witnessed weeks of justified protest rallies against police behavior and racism.

What is happening to our democracy?

Our two political parties don’t talk to each other. Our companies continue to make profit but workers’ wages have stagnated since the 1980s. Our capitalism is good at creating billionaires but not advancing our workers’ lives. Technology has given us some new life changing innovations but is also replacing many jobs. Our health system is one of the most expensive in the world and not producing results - leaving many uninsured and without a safety net. Our education system is not producing students who can compete in math and science with other European and Asian countries. We are failing to educate students in the poorer neighborhoods of our cities and towns.

This book is a series of short articles trying to make sense of where we are. Among the topics are democracy, capitalism, automation, the growing income gap, populism, socialism, the universal basic income, unions, single payer health systems, immigration, infrastructure, incarceration, questionable products, income and wealth taxes, marketing and retailing, the impact of the coronavirus pandemic, world peace, and the Fourth Industrial Revolution.

Losing our Democracy is written with Christian Sarkar. It is available as an e-book download on Amazon.com.

New 2020 Kotler Publication - Never Stop - Winning through Innovation

This book describes the miracle of Fujifilm not only surviving at the loss of the photo film market but moving on to new prosperity under the leadership of Chairman Shigetaka Komori.  CEO Komori told his employees that Fujifilm had hidden treasures that could be converted into new successful business through innovation.  Never Stop describes the Kotler-Komari methodology that combines Komari’s power of innovation and Kotler’s power of marketing. This goes back to Peter Drucker’s theory that company prosperity is achieved by combining high quality innovation with high quality marketing.

“Komari, a renaissance man, with inspiring leadership skills, convinced his people to become passionate and skilled innovators.  He urged his employees not only to care about themselves, but to care for all their fellow workers.  He inspired a spirit of teamwork.  His employees began to see themselves as capable, innovative human beings who would flourish by working well with others.”

“When you are disrupted, don’t give up. Never Stop!  This can lead your company to discover new talents, capabilities and opportunities, new trends, anticipate disruptions, and discover solutions that will help you grow and prosper.” 

This book is about finding and building a future.  It is more than story telling.  Fujfilm is about story making.

See my 11 articles published on Medium.

If you like reading short articles, I have published the following 11 articles in Medium:

1.    What is the American Dream?  Do We Need a New One?

2.    Is America Ready for Nordic Capitalism?

3.    Is America a Great Country?  What Makes a Country Great?

4.    The Consumer in the Age of Coronavirus

5.    Managing the Economy’s Return to Normal

6.    Is the Defense Budget Too Large?

7.    Why a Wealth Tax is Warranted

8.    Are CEOs Overpaid?

9.    Is Universal Basic Income Inevitable?

10. Business Leaders Can Help Save the Nation

11. My Ruminations on Living a Happy Life

To read an article, type the name in the search box of Google or AOL.

If the article does not appear, type “Medium – Where good ideas find you.”

Click and look for a search function in “Medium – Where good ideas find you.”
Type the short article’s name in the search function.

The article that you requested should appear.

I hope that you find the article informative.

Attend the lectures by 80 top professors at eWMS

Is marketing working for you?  Yes, probably if you are a hospital or a food store.  What if you are a boutique store in a shopping mall?  Or a fine dining restaurant with in-restaurant dining only?  Or a theatre playhouse wishing to reopen?  Or an auto brand or dealership with lagging sales?

We know that there are sensible answers. That’s why we invited 60 of the world’s top marketing experts and practitioners to share their views with you on November 6-7, 2020.  Be sure to attend the World Marketing Summit, now in its 12th year.  Don’t worry about being safe from Covid-19.  This is our virtual World Marketing Summit.  We call it eWMS. Once you join, you can listen to all the talks not only on November 6-7, 2020 but after that event if you need to hear the talks afterwards.  The talks are in English but they are also translated in five major languages.

You can get more information by going to WWW.KOTLERPARTNERS.COM

Phil Kotler

A New Book by Philip Kotler: Advancing the Common Good!

In Advancing the Common Good, Philip Kotler describes how today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world. He highlights the role of the Common Good, and supplies readers with a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. 

This essential book is written for:

·        Public citizens who want to help solve their community's problems

·        Companies that want to contribute to the public good

·        Government agencies aiming to improve their services and innovations

·        Nonprofit organizations dedicated to meeting public needs

Kotler describes tools and strategies for public action utilized by reformers such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela. He reviews the advances achieved as a result of these reformers' actions and maps out approaches to delivering "the greatest good for the greatest number." 

Philip Kotler, PhD, is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published over seventy books on marketing, business, and society.  His latest books are Confronting Capitalism (AMACOM 2015) and Democracy in Decline (SAGE 2016)

Advancing the Common Good is available from Amazon.com in Hardcover and Kindle formats. Click the link here

Readers' Reviews:

"No matter how you define it, profit and advancing the common good are not only totally compatible, but essential to the future wellbeing of societies, especially capitalist societies.  Philip Kotler is in my view the best management writer in the world.  You will love this wonderful, thoughtful, but pragmatic book."  - Professor Malcolm McDonald, MA (Oxon), MSc, PhD, Dlitt., DSc, Emeritus Professor, Cranfield University School of Management, UK

"Philip Kotler takes up a highly controversial topic.  Comprehensive, profound, creative, credible!  A must-read for everyone who is not only motivated by money and profit." - Professor Hermann Simon, Honorary Chairman, Simon-Kucher & Partners

"This book is an optimistic and compelling essay on the application of what we know works in promoting the common good supported by a wealth of practical insights.  The book is also a welcome reminder about the power of what can be achieved if governments, businesses, NGOs, and other key players collaborate and coordinate their efforts.  I recommend this work to all who have an interest in finding and developing pragmatic solutions focused on improving social good." - Jeff French, CEO Strategic Social Marketing and Visiting Professor, Brighton University Business School, UK

"Our capitalistic society is in peril.  Kotler, a gifted thought leader, show a path forward." - David Aaker, Vice-Chair, Prophet: Professor Emeritus, Hass School of Business, University of California, Berkeley.

"Kotler presents Advancing the Common Good.  This book provides a formula for good governance, which is especially timely given the dark VUCA clouds hanging over us.  I hope this will be read by all those involved in governance, whether in government, corporate, or NP sectors, to make this a better world, for most if not all." - Walter Vieira, Fellow of the Institute of Management Consultants of India.

The Age of Ecosystem Strategy

My colleague Christian Sarkar and I have been working on a topic that is increasingly important for businesses, governments, and institutions of every kind: ecosystem strategy.

Our model (shown above) suggests that there are three main areas we need to explore:

1. The impact of ecosystem strategy on traditional strategy

2. The impact of ecosystem strategy on innovation

3. The impact of ecosystem strategy on marketing

Central to all three is not only the customer, but also the market, and society itself.

Our destiny as a species, as individuals, and as businesses now depends on understanding and nurturing the common good across the natural and unnatural walls and boundaries we have built for ourselves.

Stay tuned for more.