Planned Kotler Publications for 2024

I am working with coauthors on 5 books to be published in 2024:

1.     Philip Kotler and Giuseppe Stigliano, Redefining Retailing  (Wiley, 2024)

2.     Philip Kotler and V. Kumar, Transformative Marketing, Macmillan, 2024.

3.     Philip Kotler, Waldermar Pfoertsch, Fabio Guido Ulderico Ancorani, and Ivan Ureta Vanquero, Humanism in Marketing – Responsible Leadership and the Human-to-Human Approach, Springer 2024

4.     Philip Kotler, Hooi Den Huan, and Iwan Setiawan, Marketing 6.0. The Future is Immersive, Wiley, 2024.

5.     Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, Reimagining Operational Excellence, Wiley 2024.