This book describes the miracle of Fujifilm not only surviving at the loss of the photo film market but moving on to new prosperity under the leadership of Chairman Shigetaka Komori. CEO Komori told his employees that Fujifilm had hidden treasures that could be converted into new successful business through innovation. Never Stop describes the Kotler-Komari methodology that combines Komari’s power of innovation and Kotler’s power of marketing. This goes back to Peter Drucker’s theory that company prosperity is achieved by combining high quality innovation with high quality marketing.

“Komari, a renaissance man, with inspiring leadership skills, convinced his people to become passionate and skilled innovators. He urged his employees not only to care about themselves, but to care for all their fellow workers. He inspired a spirit of teamwork. His employees began to see themselves as capable, innovative human beings who would flourish by working well with others.”

“When you are disrupted, don’t give up. Never Stop! This can lead your company to discover new talents, capabilities and opportunities, new trends, anticipate disruptions, and discover solutions that will help you grow and prosper.”

This book is about finding and building a future. It is more than story telling. Fujfilm is about story making.