In Advancing the Common Good, Philip Kotler describes how today's society is in a state of "durable disorder," with a rise in authoritarian leaders and a decline in the number of democracies around the world. He highlights the role of the Common Good, and supplies readers with a guide to fortifying democratic values and creating organizations that pursue a better vision of the world.
This essential book is written for:
· Public citizens who want to help solve their community's problems
· Companies that want to contribute to the public good
· Government agencies aiming to improve their services and innovations
· Nonprofit organizations dedicated to meeting public needs
Kotler describes tools and strategies for public action utilized by reformers such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela. He reviews the advances achieved as a result of these reformers' actions and maps out approaches to delivering "the greatest good for the greatest number."
Philip Kotler, PhD, is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He has published over seventy books on marketing, business, and society. His latest books are Confronting Capitalism (AMACOM 2015) and Democracy in Decline (SAGE 2016)
Advancing the Common Good is available from Amazon.com in Hardcover and Kindle formats. Click the link here
Readers' Reviews:
"No matter how you define it, profit and advancing the common good are not only totally compatible, but essential to the future wellbeing of societies, especially capitalist societies. Philip Kotler is in my view the best management writer in the world. You will love this wonderful, thoughtful, but pragmatic book." - Professor Malcolm McDonald, MA (Oxon), MSc, PhD, Dlitt., DSc, Emeritus Professor, Cranfield University School of Management, UK
"Philip Kotler takes up a highly controversial topic. Comprehensive, profound, creative, credible! A must-read for everyone who is not only motivated by money and profit." - Professor Hermann Simon, Honorary Chairman, Simon-Kucher & Partners
"This book is an optimistic and compelling essay on the application of what we know works in promoting the common good supported by a wealth of practical insights. The book is also a welcome reminder about the power of what can be achieved if governments, businesses, NGOs, and other key players collaborate and coordinate their efforts. I recommend this work to all who have an interest in finding and developing pragmatic solutions focused on improving social good." - Jeff French, CEO Strategic Social Marketing and Visiting Professor, Brighton University Business School, UK
"Our capitalistic society is in peril. Kotler, a gifted thought leader, show a path forward." - David Aaker, Vice-Chair, Prophet: Professor Emeritus, Hass School of Business, University of California, Berkeley.
"Kotler presents Advancing the Common Good. This book provides a formula for good governance, which is especially timely given the dark VUCA clouds hanging over us. I hope this will be read by all those involved in governance, whether in government, corporate, or NP sectors, to make this a better world, for most if not all." - Walter Vieira, Fellow of the Institute of Management Consultants of India.