My Adventures in Marketing

My autobiography - My Adventures in Marketing - is available in a limited edition from IDEA BITE PRESS. The book is my view of the world – seeing the world through marketing eyes.

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MY ADVENTURES IN MARKETING:
THE AUTOBIOGRAPHY OF PHILIP KOTLER

Here’s what you’ll find in the book:

  • Why the lack of a strong liberal education has led to so many problems in the world today, and what we need to do about it (p.18)

  • The question Professors Paul Samuelson, Robert Solow and Charles Myers asked me for my dissertation defense (p.22)

  • How I met Nancy at a  “jollyup” (p.23)

  • India and my dissertation on labor economics: how I failed to prove my hypothesis (p.28)

  • the birth of marketing decision-making – using a model-building approach (p.34)

  • the shift from economics to marketing – joining Northwestern (p.35)

  • writing Marketing Management (p.41)

  • my observations on the origin and evolution of marketing (p.45)

  • applying marketing outside the business world (p.48)

  • the emergence of social marketing (p.51)

  • criticism of marketing (p.57)

  • contributions of marketing (p.59)

  • how to market places – the story of Bilbao, Spain (p. 61)

  • the evolution of political marketing (p.64)

  • marketing museums (p.67)

  • marketing the performing arts (p.71)

  • marketing religion (p.74)

  • my meeting with Peter Drucker in Claremont (p.83)

  • board meetings – how to simulate competition (p.87)

  • marketing and fighting recessions (p.88)

  • growing in a period of slow growth – 8 strategies for growth (p.91)

  • managing non-profits (p.93)

  • improving government performance (p.98)

  • the scourge of corruption (p.103)

  • the rise of Corporate Social Responsibility CSR (p.106)

  • conscious capitalism (p.110)

  • the curse of poverty (p.114)

  • fighting the rise of income inequality (p.117)

  • how to handle national disillusionment in an age of demagogues (p.119)

  • the principles of demarketing (p.124)

  • launching the World Marketing Summit (p.128)

  • Japan: decision-making the Japanese way (p.132)

  • My experiences in Japan (p.136)

  • How I started collecting glass art (p.145)

  • My love affair with Sweden (p.151)

  • Indonesia and building the new Museum of Marketing (p.155)

  • Thailand and The Marketing of Nations (p.162)

  • Brazil: the 5 S’s (p.165)

  • Mexico and the creation of Kidzania (p.169)

  • Italy and the “flowering of human excellence” (p.173)

  • Economics and Art of Nation Building (p.177)

  • The promise and opportunity of Mega-Cities (p.179)

  • Chautauqua, NY: a cultural oasis (p.182)

  • Paradise found: Longboat Key, Florida (p.186)

  • Marketing celebrity: fame and visibility (p.190)

  • Innovation and disruption: how to win in the Digital Age (p.196)

  • The future is digital (p.200)

  • The 4 failings of Chief Marketing Officers (CMOs) (p.202)

  • Brand Activism: the next stage of branding (p.203)

  • How I returned to Economics and the role of Capitalism (p.212)

  • The 14 shortcomings of Capitalism (p.213)

  • The Decline of Democracy (p.216)

  • Can American Democracy survive Trump? (p.221)

  • Saving Healthcare: It’s time for Single-Payer System (p.225)

  • How to Market Peace (p.238)

  • What would really Make America Great Again? (p.241)

  • Learning from the Marketing Associations (p.246)

  • The Future of Marketing (p.255)

  • Many friends and mentors (p.270)

  • Nancy and me (p.279)

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