Christian Sarkar and I have published the e-book version Brand Activism: From Purpose to Action (IDEA BITE PRESS, November 2018). The print version will be available in February, 2019 - and will include new interviews with several additional luminaries. You can get the e-book now and automatically get the updated version when it is released.
WHAT FOLKS ARE SAYING
“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives worldwide.”
– Hazel Henderson, founder, Ethical Markets
“Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger difference with their brands.” – Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth
“Phil (and his colleague Sarkar) is at it again, continuing to up his game. This time he is aiming at helping society and the world in which we live. Corporate and governmental trust is at a crisis. This book is an essential roadmap of steps businesses and their leaders must partake.” – David Reibstein, William Stewart Woodside Professor Professor of Marketing, The Wharton School, University of Pennsylvania
THE TABLE OF CONTENTS
